[1]
Pons Vives, P.J., Morro Ribot, M., Mulet Forteza, C. y Valero, Óscar . 2022. How to increase hotel performance through complementary services. A comparison between machine learning and classical segmentation techniques. Journal of Tourism Analysis: Revista de Análisis Turístico (JTA). 29, 1 (may 2022). DOI:https://doi.org/10.53596/jta.v29i1.403.