Revelando Factores De Éxito Entre Pequeños Emprendedores Turísticos Durante La Pandemia Del COVID En Destino Patrimonial Guanajuato : Uncovering Business Performance Factors Among Tourism Small Enterprise Owners During the COVID Pandemic in Heritage Destination Guanajuato. JTA 2025, 32 (1). https://doi.org/10.53596/yqwmd962.