Revelando Factores de Éxito entre Pequeños Emprendedores Turísticos Durante la Pandemia del COVID en Destino Patrimonial Guanajuato : Uncovering Business Performance Factors Among Tourism Small Enterprise Owners During the COVID Pandemic in Heritage Destination Guanajuato. JTA. 2025;32(1). doi:10.53596/yqwmd962