PONS VIVES, P. J.; MORRO RIBOT, M.; MULET FORTEZA, C.; VALERO, Óscar . How to increase hotel performance through complementary services. A comparison between machine learning and classical segmentation techniques. Journal of Tourism Analysis: Revista de Análisis Turístico (JTA), [S. l.], v. 29, n. 1, 2022. DOI: 10.53596/jta.v29i1.403. Disponível em: https://analisis-turistico.aecit.org/index.php/AECIT/article/view/403. Acesso em: 3 dic. 2022.