How to increase hotel performance through complementary services. A comparison between machine learning and classical segmentation techniques. Journal of Tourism Analysis Revista de Análisis Turístico (JTA), [S. l.], v. 29, n. 1, 2022. DOI: 10.53596/jta.v29i1.403. Disponível em: https://analisis-turistico.aecit.org/index.php/AECIT/article/view/403.. Acesso em: 6 may. 2024.