“Revelando Factores de Éxito entre Pequeños Emprendedores Turísticos Durante la Pandemia del COVID en Destino Patrimonial Guanajuato : Uncovering Business Performance Factors Among Tourism Small Enterprise Owners During the COVID Pandemic in Heritage Destination Guanajuato”, JTA, vol. 32, no. 1, Jun. 2025, doi: 10.53596/yqwmd962.