Protected Designation of Origin, a tourist scam, or a strong branding process across the EU?Case of study Port wine and Serra da Estrela cheese. Journal of Tourism Analysis Revista de Análisis Turístico (JTA), [S. l.], v. 32, n. 2, 2025. DOI: 10.53596/hpexkf07. Disponível em: https://analisis-turistico.aecit.org/index.php/AECIT/article/view/536. Acesso em: 8 jan. 2026.