“Revelando Factores De Éxito Entre Pequeños Emprendedores Turísticos Durante La Pandemia Del COVID En Destino Patrimonial Guanajuato : Uncovering Business Performance Factors Among Tourism Small Enterprise Owners During the COVID Pandemic in Heritage Destination Guanajuato”. 2025. Journal of Tourism Analysis: Revista De Análisis Turístico (JTA). 32 (1). https://doi.org/10.53596/yqwmd962.