Revelando Factores de Éxito entre Pequeños Emprendedores Turísticos Durante la Pandemia del COVID en Destino Patrimonial Guanajuato : Uncovering Business Performance Factors Among Tourism Small Enterprise Owners During the COVID Pandemic in Heritage Destination Guanajuato. (2025). Journal of Tourism Analysis Revista De Análisis Turístico (JTA), 32(1). https://doi.org/10.53596/yqwmd962