Journal of Tourism Analysis: Revista de Análisis Turístico (JTA) <p>The <strong>Journal of Tourism Analysis: Revista de Análisis Turístico (JTA)</strong> is an academic, peer-reviewed, open access journal contributing towards scientific knowledge on tourism from a holistic and multidisciplinary approach. Published by of Asociación Española de Expertos Científicos en Turismo since 2006.</p> <p>It is <strong>currently indexed</strong> in Scopus, as well as in other international Social Science databases such as ERIH-PLUS, Directory of Open Access Journals (DOAJ), Revistas Españolas de Humanidades y Ciencias Sociales (RESH), Difusión y Calidad Editorial de las Revistas Españolas de Humanidades y Ciencias Sociales y Jurídicas (DICE), Sumarios ISOC – Ciencias Sociales y Humanidades – BDDOC CSIC, Latindex, Sistema de Información de la Investigación Científica en Turismo (SICTUR), Dialnet, Google Scholar…</p> <p>The Journal of Tourism Analysis: Revista de Análisis Turístico (JTA) aims to be <strong>an open access forum for scientific exchange and knowledge transfer on tourism</strong>. The journal will publish 2 issues per annum and will include topics on but not limited to:</p> <ul> <li>Understanding tourism from theoretical and conceptual contributions, methodological approach and empirical research</li> </ul> <ul> <li>Promoting studies with critical points of view and perspectives.</li> </ul> <ul> <li>Publishing research from different academic disciplines applied to tourism: economy, marketing, company, geography, heritage, political, sociology, social-psychology, anthropology, law, technology, ecology, etc.</li> </ul> <ul> <li>Disseminating multidisciplinary and holistic issues applied to tourism: environment, urbanism, culture, training, management, planning, image, sustainability, innovation, accessibility, sharing economy, social media, networks of actors in tourism, management of the online reputation, etc.</li> </ul> <ul> <li>Identifying and deepening new lines of future research: smart destinations, sharing tourism, dark tourism, creative destinations, tourism decreasing, international terrorism in tourism destinations, climatic change, future scenarios, and other innovative topics yet to be discovered.</li> </ul> Asociación Española de Expertos Científicos en Turismo es-ES Journal of Tourism Analysis: Revista de Análisis Turístico (JTA) 1885-2564 Los autores que publican en esta revista están de acuerdo con los siguientes términos:<br /> <br /><ol type="a"><ol type="a"><li>Los autores conservan los derechos de autor y garantizan a la revista el derecho de ser la primera publicación del trabajo al igual que licenciado bajo una <a href="" target="_blank">Creative Commons Attribution License</a> que permite a otros compartir el trabajo con un reconocimiento de la autoría del trabajo y la publicación inicial en esta revista.</li></ol></ol><br /><ol type="a"><ol type="a"><li>Los autores pueden establecer por separado acuerdos adicionales para la distribución no exclusiva de la versión de la obra publicada en la revista (por ejemplo, situarlo en un repositorio institucional o publicarlo en un libro), con un reconocimiento de su publicación inicial en esta revista.</li></ol></ol><br /><ol type="a"><li>Se permite y se anima a los autores a difundir sus trabajos electrónicamente (por ejemplo, en repositorios institucionales o en su propio sitio web) antes y durante el proceso de envío, ya que puede dar lugar a intercambios productivos, así como a una citación más temprana y mayor de los trabajos publicados (Véase <a href="" target="_new">The Effect of Open Access</a>) (en inglés).</li></ol> El Turismo Religioso y Peregrinaciones: Análisis cualitativo para un caso de estudio del Camino del Tíbet <p>Este trabajo se centra en el análisis de la relación entre la peregrinación y el turismo religioso del Camino del Tíbet en China. Desde el siglo VII d.C. el Camino del Tíbet es una ruta religiosa y de peregrinación del budismo, hasta que a partir de los años ochenta del siglo XX también se ha establecido como una ruta turística consolidada. El objetivo de este trabajo es comparar su peregrinación y el turismo religioso donde se establecen las tipologías de sus visitantes y peregrinos. A través del análisis de contenido de los blogs turísticos, productos de agencias de viaje y estudios existentes, enfocando en las motivaciones, actividades y preferencias de los viajeros, se configuran las identidades de sus tipos de peregrinos que no se pueden definir de forma simplista como los turistas de masas o peregrinos en general.</p> Mingdi Li Derechos de autor 2022 mingdi li 2022-05-22 2022-05-22 29 1 10.53596/jta.v29i1.371 Sustainable thermal tourism destination competitiveness: A multistakeholder perspective <p>The present study explores thermal tourism destination competitiveness from the stakeholder viewpoint, with the purpose of offering guidelines to decision makers to make their decisions in line with a sustainable perspective. Using qualitative research, data were collected through semistructured interviews and from secondary sources. The empirical framework is set on the city of Ourense, an outstanding reference of thermal tourism in Spain.</p> <p>The results show that thermal destination competitiveness is a complex three-dimensional concept due to the existence of interactions between its determining factors. They emphasize that the design of strategies to improve the competitiveness of thermal destinations must consider not only the greater or lesser importance of the determinants of competitiveness but also the interactions between them, as well as their heterogeneous influence on each dimension of thermal destination competitiveness. Moreover, the destinations' characteristics and position within the tourism area life cycle condition the relevance of the factors.</p> Lidia Blanco-Cerradelo M. Isabel Diéguez-Castrillón Ana Gueimonde-Canto Nuria Rodríguez López Derechos de autor 2022 Lidia Blanco-Cerradelo, M. Isabel Diéguez-Castrillón, Ana Gueimonde-Canto, Nuria Rodríguez López 2022-05-22 2022-05-22 29 1 10.53596/jta.v29i1.383 World heritage sites, international tourism demand and tourist specialization in Latin America and the Caribbean 1995-2019 <p>The relationship between international tourism and the registration of a place as World Heritage, both tangible and intangible, has been newly studied. Nevertheless, little progress has been done with regard to Latin America and the Caribbean (LAC) countries. This paper aims to approach this problem. Furthermore, the analysis is differentiated according to the kind of destination. To do so, a specialization index is introduced indicating whether a country is specialized in tourism or not. The study is based on a panel data of 32 countries in LAC for the 1995-2019 period. Results show that there is a strong direct effect of the number of World Heritage Sites on international tourist demand and, that this relationship is much stronger for those countries that are tourism specialized. However, when differentiating between tangible and intangible heritages, tangible ones have an important significant effect on international tourist demand in not tourism specialized countries, but intangible elements not so much. Conversely, cultural intangible heritage is only significant for tourism specialized countries.</p> Marina Tortul Silvina Elías Viviana Leonardi Derechos de autor 2022 Marina Tortul, Silvina Elías, Viviana Leonardi 2022-05-22 2022-05-22 29 1 10.53596/jta.v29i1.393 Tea tourism and rural revitalization: insights and evidence from Zhejiang, China <p><span style="font-weight: 400;">A Rural revitalization has been paid great attention in China as a result of rapid socio-economic development, and officially established as a national strategy in recent years. The study aims to identify the potential of tea tourism, as a specific form of rural gastronomic tourism, could contribute to regional revitalization, on the strength of rich tea resources and authentic tea culture in China. From an actor-oriented perspective, the comparative case study in Zhejiang province shows that, the actual tea tourism practice in case areas is shaped by environmental and personal factors.&nbsp; Meanwhile, the potential of tea resources hasn’t been fully integrated in tourism activities, as practitioners’ operating capability restricted by conceptual issues and other self-limitations. Despite, the evolution of tea tourism becomes a channel to facilitate residents’ livelihood and life quality, turning the situation of rural residents’ outflow to inflow, achieved various aspects of rural revitalization. Finally, practical implications are also discussed to offer enlightenments to regional tea tourism practice.</span></p> Jingna Xu Miguel Seguí Llinás Miquel Angel Coll Ramis Derechos de autor 2022 Jingna Xu, Miguel Seguí Llinás, Miquel Angel Coll Ramis 2022-05-22 2022-05-22 29 1 10.53596/jta.v29i1.401 How to increase hotel performance through complementary services. A comparison between machine learning and classical segmentation techniques <p class="NormalJTATexto">Este artículo analiza las pautas de consumo de los turistas que visian el rooftop del hotel de cinco estrellas en el que están alojados. Este es un ejemplo de como los hoteles, a través del análisis apropiado de la pauta de consumo de los turistas pueden mejorar su rendimiento. Así, el aprovechamiento de los terabytes de datos de los que disponen las empresas combinado con las nuevas técnicas de aprendizaje automático permite mayores ingresos y satisfacción del algoritmo. Este artículo compara el K-means clásico con el Random Forest a la hora de segmentar 2.256 reservas mostrando que este último proporciona una bondad de ajuste muy superior. Esto se debe a una mayor flexibilidad a la hora de segmentar, dado que el K-means se basa en una función de pertenencia extremadamente rígida. Desde un punto de vista teórico este artículo contribuye en la literatura al considerar los hoteles de sol y playa como centros de ocio con múltiples unidades de negocio que se relacionan entre si y con el cliente como una red. Desde una visión más práctica incorpora al negocio hotelero una metodología con una elevada bondad de ajuste.</p> Pere Josep Pons Vives Mateu Morro Ribot Carles Mulet Forteza Óscar Valero Derechos de autor 2022 Pere Josep Pons Vives, Mateu Morro Ribot, Carles Mulet Forteza, Óscar Valero 2022-05-22 2022-05-22 29 1 10.53596/jta.v29i1.403 Determining factors influencing use of caravanning tourism apps <p><strong>Purpose:</strong> This study sought to identify the factors that affect intention to use applications (apps) related to caravanning and to test a conceptual model based on the literature to assess the intention to use apps to plan a trip in a caravanning sector.</p> <p><strong>Design/methodology/approach:</strong> This study analysed the data obtained from caravanning users using partial least squares (PLS). The model used in this paper is based on a review of the literature.</p> <p><strong>Findings:</strong> This study showed that perceived value, perceived ease of use and satisfaction had an influence on intention to use apps related to caravanning. The key predictors of satisfaction were hedonic motivation and perceived ease of use.</p> <p><strong>Research limitations/implications:</strong> The results are based on users of motorhomes, caravans and campers who have visited Andalusia as caravanning users. The study should be expand to more regions and countries to determine if such expanded samples would field different results and conclusions. Furthermore, there is a lack of studies of caravanning in the literature.</p> <p><strong>Practical implications:</strong> This study could be useful for app developers because of the lack of studies in this specific sector in order to develop marketing strategies.</p> <p>It would also be convenient for them to have a knowledge of the effect of moderating variables such as gender, marital status and age on the intention to use caravanning apps to develop their strategies in apps.</p> <p><strong>Originality/value: </strong>This is a pioneering study in the field of caravanning and apps. It also offers practical implications for app developers. It is the first paper to use a model based on the literature to test the intention to use apps related to caravanning.</p> Rocio Hernández Garrido María Asunción Grávalos Gastaminza Tomás Escobar Rodríguez Cinta Pérez Calañas Derechos de autor 2022 Rocio Hernández Garrido, Asunción Grávalos-Gastaminza, Tomás Escobar-Rodríguez, Cinta Pérez-Calañas 2022-05-22 2022-05-22 29 1 10.53596/jta.v29i1.399