Tea tourism and rural revitalization: insights and evidence from Zhejiang, China
DOI:
https://doi.org/10.53596/jta.v29i1.401Resumen
A Rural revitalization has been paid great attention in China as a result of rapid socio-economic development, and officially established as a national strategy in recent years. The study aims to identify the potential of tea tourism, as a specific form of rural gastronomic tourism, could contribute to regional revitalization, on the strength of rich tea resources and authentic tea culture in China. From an actor-oriented perspective, the comparative case study in Zhejiang province shows that, the actual tea tourism practice in case areas is shaped by environmental and personal factors. Meanwhile, the potential of tea resources hasn’t been fully integrated in tourism activities, as practitioners’ operating capability restricted by conceptual issues and other self-limitations. Despite, the evolution of tea tourism becomes a channel to facilitate residents’ livelihood and life quality, turning the situation of rural residents’ outflow to inflow, achieved various aspects of rural revitalization. Finally, practical implications are also discussed to offer enlightenments to regional tea tourism practice.
Referencias
Alonso, A. D., & O’Neill, M. A. (2009). Wine tourism in Spain: The case of three wine regions. Tourism (13327461), 57(4), 405–420.
Annes, A., & Wright, W. (2015, November). ‘Creating a room of one's own’: French farm women, agritourism and the pursuit of empowerment. In Women's Studies International Forum (Vol. 53, pp. 1-11). Pergamon.
Brandth, B. , & Haugen, M. S . (2011). Farm diversification into tourism - implications for social identity?. Journal of Rural Studies, 27( 1), 35-44.
Charters, S. (2009). New World and Mediterranean wine tourism: A comparative analysis. Tourism: An International Interdisciplinary Journal, 57(4), 369-379.
Chen, C., Gao, J., & Chen, J. (2019). Behavioral logics of local actors enrolled in the restructuring of rural China: A case study of Haoqiao Village in northern Jiangsu. Journal of Rural Studies. https://doi.org/10.1016/j.jrurstud.2019.01.021
Cheng, S., Hu, J., Fox, D., & Zhang, Y. (2012). Tea tourism development in Xinyang, China: Stakeholders’ view. Tourism Management Perspectives, 2–3, 28–34.
Chen, Z. (2018). A pilot study of the co-creation experience in traditional Cantonese teahouses in Hong Kong. Journal of Heritage Tourism, 13(6), 506–527.
Diao, X. et al. (2019). Employment and livelihoods: Connecting Africa’s rural and urban areas for rural revitalization. In 2019 Global food policy report. (p. 36-43). Washington, DC: International Food Policy Research Institute (IFPRI).
Diéguez-Castrillón, I., Gueimonde-Canto, A., & Sinde-Cantorna,A. I. (2009). Rural tourism as diversification strategy: determinants and performance in Galicia. Cuadernos de Gestión, 9(2), 31-54.
Dimitrovski, D. D., Todorović, A. T., & Valjarević, A. D. (2012). Rural Tourism and Regional Development: Case Study of Development of Rural Tourism in the Region of Gruţa, Serbia. Procedia Environmental Sciences, 14, 288–297.
Domenico, M. L. D. , & Mille, G.. (2012). Farming and tourism enterprise: experiential authenticity in the diversification of independent small-scale family farming. Tourism Management, 33( 2), 285-294.
Fang, R., & Deng, X.-H. (2018). The protection and tourism development of Tea and Horse Ancient Road. Eco-environment protection. 183-184. In Chinese.
Fuschi, M., & Evangelista, V. (2017). The Rural Tourism Challenge in Pescara’s Hilly Landscape, Italy: Awareness, Integration, Sustainability. GeoJournal of Tourism & Geosites, 20(2), 272–281.
Fusté, F. (2016). Food tourism in rural areas: the case of cheese in Vall de Boí, a World Heritage Site. Universitat de Girona, 2016.
Gao, J., & Wu, B. (2017). Revitalizing traditional villages through rural tourism: a case study of Yuanjia Village, Shaanxi Province,China. Tourism Management, 63, 223-233.
Getz, D., & Carlsen, J. (2000). Characteristics and goals of family and owner-operated businesses in the rural tourism and hospitality sectors. Tourism Management, 21(6), 547–560.
Guzman-Parra, V. F., Quintana-García, C., Benavides-Velasco, C. A., & Vila-Oblitas, J. R. (2015). Trends and seasonal variation of tourist demand in Spain: The role of rural tourism. Tourism Management Perspectives, 16, 123–128.
Hall C. M., Johnson G. & Mitchell R. (2002). Wine tourism and regional development. In C. M. Hall, L. Sharples, B. Cambourne, & N. Macionis, (Eds.). Wine tourism around the world (pp. 196– 208). Oxford; Boston: Butterworth-Heinemann, 2002.
Han, D. & Zhang J.-G. (2018). On perceived image of Hangzhou tea specialized village based on big data. Zhejiang agricultural Science. 59(12), 2247-2252.
Hashimoto, A. (2008). Tea and Tourism: Tourists, Traditions, and Transformations. Annals Of Tourism Research, 35(4), 1088–1090.
Hebinck, P. (2018). De-/re-agrarianisation: Global perspectives. Journal of Rural Studies, 61, 227–235.
Hisano, S., Akitsu, M., & McGreevy, S. R. (2018). Revitalising rurality under the neoliberal transformation of agriculture: Experiences of re-agrarianisation in Japan. Journal of Rural Studies, 61, 290–301.
Huang, Z.-F., Lu, L., Su, Q., Zhang, J.-H., Sun, J.-X., Wan, X.-C. & Jin, C. (2015). Rural Tourism Development in the Context of New Urbanization: Theoretical Reflection and Predicament Breakthrough. Geographic Studies, (08), 1409-1421.
Jolliffe, L. (2007). Connecting tea and tourism. In L. Jolliffe (Ed.), Tea and Tourism: Tourists, Traditions and Transformations (p. 3–20). Clevedon, England: Channel View.
Kilimperov, I. (2016). Wine Tourism as Part of the Agritourism Product. Agricultural Sciences / Agrarni Nauki, 8(20), 213–217.
Kim, S., Park, E., & Lamb, D. (2019). Extraordinary or ordinary? food tourism motivations of Japanese domestic noodle tourists. Tourism Management Perspectives, 29, 176-186.
Komppula, R. (2014). The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination -a case study. Tourism Management, 40(feb.), 361-371.
Koutsouris, A., Gidarakou, I., Grava, F., & Michailidis, A. (2014). The phantom of agritourism and agriculture symbiosis? A Greek case study. Tourism Management Perspectives, 12, 94–103.
Lin, L.-J. (2018). Poverty alleviation mode of eco-tourism in tea region. Eco-tourism. 3, 121. In Chinese.
Li, Y. et al. (2016). Bottom-up initiatives and revival in the face of rural decline: Case studies from China and Sweden. Journal of Rural Studies, 47(Part B), 506–513.
Li Y., Fan P., & Liu, Y. (2019). What makes better village development in traditional agricultural areas of China? Evidence from long-term observation of typical villages. Habitat International, 83, 111–124.
Li, Y. H., Westlund, H., & Liu, Y. (2019). Why some rural areas decline while some others not: An overview of rural evolution in the world. Journal of Rural Studies, 68, 135–143.
Long, O. (2017). Tea tourism development in Guizhou Province under experience economy. Eco-tourism. 12,105. In Chinese.
Lupi, C., Giaccio, V., Mastronardi, L., Giannelli, A., & Scardera, A. (2017). Exploring the features of agritourism and its contribution to rural development in Italy. Land Use Policy, 64, 383-390.
Mardare, A., Eva, M. & Bulai, M. (2015). Spatial Accessibility to Wine Tourism Destinations inside a Peripheral Touristic Region. A Study Case on Republic of Moldova. Revista de Turism - Studii Si Cercetari in Turism, (19), 36–43.
Matthews, A. (2019). Europe's experience: Investing in rural revitalization. In 2019 Global food policy report (p.78-85). Washington, DC: International Food Policy Research Institute (IFPRI).
Nedelcu, A., & Brankov, T. P. (2014). Wine Tourism Role in the Regional Development - Prahova County Case Study. Proceedings of the IAE Scientific Meetings, 72–87.
Onitsuka, K., & Hoshino, S. (2018). Inter-community networks of rural leaders and key people: Case study on a rural revitalization program in Kyoto Prefecture, Japan. Journal of Rural Studies, 61, 123–136.
Pollermann, K., & Neumeier, S. (2014). Rural Tourism as Promoter of Rural Development - Prospects and Limitations: Case Study Findings from A Pilot Project promoting Village Tourism. European Countryside, 6(4), 270–296.
Privitera, D., Nedelcu A., & Nicula, V. (2018). Gastronomic and Food Tourism as an Economic Local Resource: Case Studies from Romania and Italy. GeoJournal of Tourism & Geosites, 21(1), 143–157.
Razzaq, A., Mohamad, N. H., Kader, S. A., Mustafad, M. Z., Hadi, M., Hamzah, A., & Khalifah D. Z. (2013). Developing human capital for rural community tourism: using experiential learning approach. Procedia - Social and Behavioral Sciences, 93, 1835-1839.
Saarinen, J., & Lenao, M. (2014). Integrating tourism to rural development and planning in the developing world. Development Southern Africa, 31(3), 363–372.
Saxena, G. (2014). Rural Tourism Partnerships and Actor Mobility. International Journal of Tourism Research, 16(5), 488–495.
Sharpley, R., & Vass, A. (2006). Tourism, farming and diversification: An attitudinal study. Tourism Management, 27(5), 1040–1052.
Slusariuc G. C. (2018). Rural Tourism an Opportunity for Development. Revista de Turism - Studii Si Cercetari in Turism, (26), 59–62.
Srisomyong, N., & Meyer, D. (2015). Political economy of agritourism initiatives in Thailand. Journal of Rural Studies, 41, 95–108.
Sun, Y. (2019). Analysis of the Problem and the Treatment on Rural Revitalization in China. In 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019), pp. 324-327. Atlantis Press.
Tan, S. K. , & Tan, S. H . (2020). Clan/geographical association heritage as a place-based approach for nurturing the sense of place for locals at a world heritage site. Journal of Hospitality and Tourism Management, 45, 592-603.
Torre, G., Hidalgo,L.A., & Fuentes,J. (2014). Rural Tourism in the South of Spain: An Opportunity for Rural Development. Modern Economy, 5(2), 152-160.
Wang, C.-G. (2018). Influence and inspirations of collective rural tourism development mode on rural revitalization strategy. Shangdong Social Sciences. 5,34-42. In Chinese.
Descargas
Publicado
Número
Sección
Licencia
Derechos de autor 2022 Jingna Xu, Miguel Seguí Llinás, Miquel Angel Coll Ramis
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
Los autores que publican en esta revista están de acuerdo con los siguientes términos:- Los autores conservan los derechos de autor y garantizan a la revista el derecho de ser la primera publicación del trabajo al igual que licenciado bajo una Creative Commons Attribution License que permite a otros compartir el trabajo con un reconocimiento de la autoría del trabajo y la publicación inicial en esta revista.
- Los autores pueden establecer por separado acuerdos adicionales para la distribución no exclusiva de la versión de la obra publicada en la revista (por ejemplo, situarlo en un repositorio institucional o publicarlo en un libro), con un reconocimiento de su publicación inicial en esta revista.
- Se permite y se anima a los autores a difundir sus trabajos electrónicamente (por ejemplo, en repositorios institucionales o en su propio sitio web) antes y durante el proceso de envío, ya que puede dar lugar a intercambios productivos, así como a una citación más temprana y mayor de los trabajos publicados (Véase The Effect of Open Access) (en inglés).
